Black Friday and Cyber Monday are coming soon. How are you preparing for the big day?
Don’t wait too long before you start planning your Black Friday promotion. More than half of customers start doing their research on Black Friday sales in early October.
So if you want to maximize your sales for Black Friday, now’s the best time to get started. Here are some of the best tactics you can use to build your list before Black Friday comes:
When visitors first land on your website, you can get their attention with an email pop-up that includes your exciting Black Friday offer. It’s a great way to optimize your traffic and supercharge your list.
For example, if you’re offering a special 20% discount on all orders for Black Friday, you can create a pop-up with your special offer and ask the customer to opt-in. Here’s an example of how that can look like:
Stores can use a tool like Privy to set this up for their website. The platform comes with countless templates to choose from, along with A/B testing to help you create high-converting pop-ups.
Another way to let visitors know of upcoming sales is through an action bar near your navigation. It’s an excellent tactic to leverage the holiday season and win more sign-ups.
Make sure that your action bar is short, includes an exciting offer, and a deadline. An extra tip to make your bar more effective is to add a countdown timer to emphasize that time is running out.
Social media is one of the channels for generating leads during the holiday season.
For example, you can add a sign-up button on your Facebook page so they can join your list. They’ll be led to a landing page where they'll have to sign up with their information, just like Dollar Shave Club in this example:
Something else you can do on social media pages is to include banners that announce your upcoming Black Friday sales. Consider pinning posts on Twitter and Facebook that provide all the information customers need to know about your promotion.
Another tactic to use on social media to generate leads is running ads.
The first and most vital step of running a successful social ad campaign is to use previous customer data to segment your ads. It ensures your message is getting in front of the right people.
Make sure to include engaging imagery and copywriting into your ad. Since you don’t have a lot of characters to write, keep the ad as straightforward as possible with a clear CTA.
Here’s a great example from top retailer Target:
In this ad, they’re giving customers a preview of the deals they expect to launch during Black Friday.
Your loyal customers are vital to your success. 41% of a company’s revenue comes from only 8% of its customers. On top of that, it’s around 2-3X more expensive to acquire a new customer than to retain an existing one.
This Black Friday, something you can do to grow your leads is to offer loyal customers early access to sales. It’s your way of rewarding them, making them feel valued, and getting them excited to make more purchases once the big day comes.
A referral program is perfect for spreading the word about your Black Friday sales and boosting your list. Each time a subscriber refers your brand to one of their friends and family, they get to win a special prize for their efforts.
Here’s an example of how you can set this up during Black Friday:
You start by providing subscribers with a 10% off discount and encourage them to share it with the people around them. Each time one of their friends redeems the coupon, they get to win another discount for 20% off on their orders.
Boux Avenue is a top lingerie brand that uses referral programs to promote their sales. In the example below, customers have the opportunity to receive some loyalty points if they refer a friend:
Customer checkout is the perfect time to collect leads for the upcoming Black Friday season.
As they’re about to finish their purchase, you can ask customers to sign for your email/push notification list or SMS number so they can be up-to-date with the latest Black Friday sales.
For example, you can offer them a Black Friday coupon in exchange for their information. Avoid being too pushy, and make sure to emphasize the benefits that come with signing up to your list.
A classic tactic for Black Friday is to run contests. It builds excitement around your future Black Friday sales and drives more subscribers to your email, SMS, or push notification list.
What’s also great about contests is that there are so many ways to style it. Some of the different giveaways can include:
Here’s how Shein Organized a Black Friday Contest to promote their brand last year:
Do you have a physical store on top of running an eCommerce business as well? If so, you can use traditional tactics to grow your list for Black Friday.
Let’s say that SMS is a big part of your Black Friday strategy. You can add signs to your store and have business cards that include your text number so customers can reach out to you. If you can, billboards can work too.
The main takeaway is to not put all your eggs in one basket when it comes to building your list. By using a diverse choice of tactics such as social ads, referral programs, and contests, you can build a solid list of customers that are going to be ready to purchase on Black Friday. Now it’s up to you to get out there and start promoting your sales!